Amazon is by far the most visited ecommerce platform online. Millions of customers flock to the website everyday to buy something or the other. As an entrepreneur or a business owner, it would be a very wise decision to showcase your products on the website. In the world of digital and ecommerce marketing, competition is high and platforms like these should be made use of sooner than later. It is an excellent way to increase visibility and thus increase sales and ROI (Return on Investment).
Amazon has over 150.6 million registered mobile users and over 156 million subscribers which makes it a huge marketplace with ample number of customers. Advertising your product to such a tremendous audience has definite advantages when it comes to visibility and customer reach. Thus, Amazon comes across as a fairly easy way to increase your business’ digital footprint.
Different Amazon advertising platforms and how to enroll in them:
Easier said than done. It sounds easy but still advertising on Amazon requires knowing the basics. Let’s understand how you can advertise your brand in different ways on this gigantic ecommerce platform.
Sponsored Products Advertising: Your product will be featured on the first search results page when a customer searches for a related product. It can be viewed by millions of potential customers who are searching for a similar product. You can also make it work like a ‘pay-per-click’ advertising campaign where you have to pay only when a customer clicks through to view your ad.
Sponsored Products Advertising: Your product will be featured on the first search results page when a customer searches for a related product. It can be viewed by millions of potential customers who are searching for a similar product. You can also make it work like a ‘pay-per-click’ advertising campaign where you have to pay only when a customer clicks through to view your ad.
How to enroll?
Enrolling in this is simple. At first, you need an Amazon seller account, a vendor account or a KDP (Kindle Direct Publishing) account. You need to have pictures/video, product information and keywords ready. Once you fill in those, you can decide your PPC advertising budget and create the advertisement for the product.
Sponsored Brands Advertising: If you have a brand which sells a range of products to offer, the best option is to feature your brand on Amazon. The website provides full customization of your virtual business store where you can set the UX (User Experience) or design of product inventory. Amazon also features your brand on the top and sides of all search results.
Sponsored Brands Advertising: If you have a brand which sells a range of products to offer, the best option is to feature your brand on Amazon. The website provides full customization of your virtual business store where you can set the UX (User Experience) or design of product inventory. Amazon also features your brand on the top and sides of all search results.
How to enroll?
You need several products which will be featured and along with that a customized content for each one of your products. Select the ranking keywords and bid for clicks. After reviewing, Amazon will display your ad which usually happens within 72 hours at max.
Sponsored Display (beta) Advertising: Under this method, your product is featured as a display ad to targeted customers. Your ad is displayed to the audience while they are browsing on the web, selected according to their search history. A sponsored product display no matter what website the customer is on. This kind of advertising gets your product catalogue far and wide across the internet.
Sponsored Display (beta) Advertising: Under this method, your product is featured as a display ad to targeted customers. Your ad is displayed to the audience while they are browsing on the web, selected according to their search history. A sponsored product display no matter what website the customer is on. This kind of advertising gets your product catalogue far and wide across the internet.
How to enroll?
First, you have to register with the Amazon Brand Registry. After zeroing in on your target audience, you must bid for a daily amount for your featured display ad. Select the products you need advertisement for and Amazon will create display ads on its own to display on other websites and applications.
Advertising on Amazon Stores: This is a virtual store on Amazon. You can feature all your brands and products here in a fully customizable virtual storefront. There are several ‘drag-and-drop’ templates to organize the store. You can publish review videos, testimonials etc. on the landing page of your store. Tracking, insights, reports and domain name are provided in this advertising.
Advertising on Amazon Stores: This is a virtual store on Amazon. You can feature all your brands and products here in a fully customizable virtual storefront. There are several ‘drag-and-drop’ templates to organize the store. You can publish review videos, testimonials etc. on the landing page of your store. Tracking, insights, reports and domain name are provided in this advertising.
How to enroll?
You can create the store with the available templates or use your own imagination. Add pictures, videos, content etc. and submit. Amazon will review the page and make it live if everything is okay. Once approved, you have your own amazon.com business URL.
Budget is a crucial part of advertising campaigns. Think of your daily expenses on advertising, create a budget including everything and then implement the plan. Amazon provides ample number of advertising solutions which can fit in your budget. Choose what best fits your brand, budget and business.
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